You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.e Harmony is another massive player, with 3 million users signed up.But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.Pitches itself as the site to go to for ‘serious, lasting relationships’ and marriage – which may well be refreshing to some in the current dating climate.Psychologists and dating experts guide you through each step of the process – including messaging, which is somewhat structured and scripted – and there’s an anonomisation function for calling.
You can browse a selection of pictures and ages before logging in, anything more specific requires you to become a member. As with many free or low-cost sites, ads can be frequent and feel spammy.Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.There’s currently a 7-day free trial to communicate with matches for free until 1 January.
It’s a softly, softly approach – excellent for those new to internet dating or nervous about entering the melee, or using a fast-food dating app like Tinder.
Another friend is about to marry the short, bald banker with absolutely no ‘online dating’ message-type chat she met at a party.