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For this reason, an animated advertisement (or a series of such advertisements) can be very long-running, several decades in many instances.Notable examples are the series of advertisements for Kellogg's cereals, starring Snap, Crackle and Pop and also Tony the Tiger. Animated advertisements can achieve lasting popularity. In any popular vote for the most memorable television advertisements in the UK, such as on ITV the top positions in the list invariably include animations, such as the classic Smash and Creature Comforts advertisements.By using animated characters, an advertisement may have a certain appeal that is difficult to achieve with actors or mere product displays.Animation also protects the advertisement from changes in fashion that would date it.Other long-running advertising campaigns catch people by surprise, even tricking the viewer, such as the Energizer Bunny advertisement series.It started in the late 1980s as a simple comparison advertisement, where a room full of battery-operated bunnies was seen pounding their drums, all slowing down except one, with the Energizer battery.These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared.An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s.

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Video production companies that do not regularly place TV advertisements on the air often have their productions rejected by networks for technical or content issues, due to their inexperience with creating broadcast-ready content.An advertisement film (variously called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service.

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